- Attorney Marketing 101 ** NEW **
by Francisco Ramos, Jr., Esq. and John Remsen, Jr.
We’ve collaborated with Frank Ramos of Clark Silverglate to write an e-book called “Attorney Marketing 101” for participants at the inaugural Art of Marketing seminar presented by the Federation of Defense and Corporate Counsel (FDCC) on March 6, 2017 in Charleston, South Carolina. It’s a fun and easy read chocked full of practical tips and suggestions to help you become a more effective rainmaker!
- The Successful Lawyer
Powerful Strategies for Transforming Your Practice
by Gerald A. Riskin
I've known of Gerry Riskin for many years and finally had the opportunity to hear him speak at the ABA Annual Conference in 2009. I bought his book – The Successful Lawyer ($74.95, American Bar Association) – at the time and just now finished reading it. We encourage all lawyers in private practice to check it out , as well. It covers many subjects – from planning, to marketing, to finance – and it's highly practical. It's comes in CD format, too.
- True Professionalism:
The Courage to Care about Your People, Your Clients and Your Career
by David H. Maister
If we could only recommend one book to a lawyer in private practice, it would be True Professionalism ($26, Simon & Schuster)! Maister's lesson is clear: believe passionately in what you do and never compromise your standards and values. Act like a true professional, aim for excellence and the money will follow. The challenge for leaders is to find the strength and courage to do what we know is right. A must read.
- The Lawyer's Guide to Marketing Your Practice, 2nd Edition
by James A. Durham and Deborah McMurray
The Lawyer's Guide to Marketing Your Practice ($89.95, American Bar Association) will help your firm's lawyers master the creative marketing solutions they will need to attract new clients, increase referrals and strengthen client loyalty.
- Business Development for Lawyers: Strategies for Getting and Keeping Clients
by Sally J. Schmidt
Business Development for Lawyers ($49.95, ALM Publishing) covers the gamut helping lawyers create their own sources of work. From developing a reputation to developing relationships, from retaining existing clients to generating new business, this book examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you and your firm.
- The Trusted Advisor
by David H. Maister, Charles H. Green and Robert M. Galford
Through anecdotes, illustrations, checklists and easily adopted tips, The Trusted Advisor ($15.95, Free Press) is one of the classics and makes the components of trust clear and straightforward in a proven, five-step development process. It should have a prominent place in every managing partner's library.
- Marketing the Law Firm: Business Development Techniques
by Sally J. Schmidt
Marketing the Law Firm ($279, Law Journal Press) is one of the bibles of law firm marketing. We believe that every law firm serious about its marketing program should have a copy in its library. At 14 chapters and 650 pages, it covers just about every topic imaginable, and it's encyclopedic format makes the book well-organized and easy-to-use. We highly recommend it.
- The Rainmaking Machine:
Marketing, Planning, Strategies and Management for Law Firms
by Phyllis Weiss Haserot
Along with Sally Schmidt's Marketing the Law Firm, The Rainmaking Machine ($275, Thomson West) is another "must-have" publication that should be in every law firm's marketing libary. At 800 pages, it is very comprehensive and well-organized. Originally published in 1989, an all-new edition was released in 2008.
- Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
Selling the Invisible ($21.95, Warner Books) is perhaps the best book ever written on marketing professional services. Throughout its 250+ pages, Beckwith stresses the importance of building relationships and providing great service, rather than selling features and benefits. It's a truly great book and an easy read.
- Never Eat Alone - And Other Secrets to Success, One Relationship at a Time
by Keith Ferrazzi
In this best-seller, Ferrazzi writes about how to build a lifelong community of colleagues, contacts and friends without becoming a networking jack-ass. Never Eat Alone ($24.95, Doubleday) is on almost every rainmaker's short list of recommended reading. It makes our short list, too.