Marketing

Other Resources

• Business Development Thought for the Day
  by Tom Arceneaux, Esq.
  

  My good friend Tom Arceneaux is the Partner-in-Charge of Business Development of Blanchard Walker, a 25-lawyer firm based in Shreveport, Louisiana. Every morning, he distributes a "Business Development Thought for the Day" and he's been doing it for over a year. It began as an internal newsletter to help motivate lawyers at his firm to get out and market. Others outside the firm learned about it and today, he has more than 500 lawyers on his distribution list. I've enjoyed reading his practical and inspirational advice, and Tom is kind enough to invite our readers to join his list. Tom's firm is a member of the Meritas network.
  Click here to subscribe.

• LawMarketing Portal
  by Larry Bodine
  

  This is a helpful portal addressing all aspects of law firm marketing. Operated by Larry Bodine, an expert in law marketing, the portal includes news on events and resources, and hosts the LawMarketing Listserv. In the Law Marketing Blog, he regularly posts tips on marketing and client development.

• Legal Marketing Association
  

  Founded in 1985 and with over 2,500 members, LMA is dedicated to serving the needs and maintaining the professional standards of those involved in marketing within the legal profession. 93% of the NLJ's top 250 firms are represented in the organization. Our CEO, John Remsen, Jr. has served on its national Board of Directors and was Executive Editor its monthly newsletter called Strategies: The Journal of Legal Marketing.

• Law Marketing Bibliography
  by David M. Freedman
  

  This is a terrific Web site maintained by David Freedman, a public relations consultant based in Highland Park, IL. It accurately and objectively reviews over two dozen of the top books on marketing and business development for lawyers and law firm marketing professionals.