We believe that every lawyer in private practice should take the time to develop an individual marketing plan. The reasons are many:
- Clients hire lawyers, not law firms.
- Clients hire and refer lawyers they know, like and trust.
- Lawyers with clients have better control over their futures.
- Lawyers with clients make more money and have more clout within their firms.
And that’s just for starters!
We recommend that partners invest about 200 hours a year in marketing and business development. Studies show that successful rain makers invest much more. To make sure that time is invested wisely, a plan is essential. This article includes our five-page outline that you can easily customize to your firm, as many of our clients (and non-clients) already have.