We originally wrote this article for the Legal Marketing Association in 2008 and it received lots of attention and interest back then. And it’s receiving even more attention after Karle Lester, Managing Editor of Wisconsin Lawyer magazine, asked if she could reprint it in her publication last month. From there, several other state bar magazines picked up the article and it was featured as “Pick of the Week” by www.Technolawyer.com. It’s amazing how much mileage you can get from a timeless, well-written article on a topic of interest to your audience.
