We’re strong proponents of Industry Practice Groups (IPGs) for a variety of reasons. They showcase the firm’s industry expertise; they promote sharing and teamwork among lawyers; and they create a forum for accountability. They’re also a great vehicle to achieve smooth, orderly succession planning.
To be successful, your firm needs to select and empower strong and committed group leaders, and start with a simple, focused approach with clear goals and objectives. This article dispenses some great advice on how to make industry-focused marketing teams happen at your firm.